Download Sustainability Marketing: A Global PerspectiveBy Frank-Martin Belz, Ken Peattie

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Sustainability Marketing: A Global PerspectiveBy Frank-Martin Belz, Ken Peattie

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The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented ‘4Ps’; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.

• Amazon Sales Rank: #700744 in Books
• Brand: imusti
• Published on: 2012-10-29
• Original language: English
• Number of items: 1
• Dimensions: 9.22" h x .80" w x 7.40" l, 1.40 pounds
• Binding: Paperback
• 352 pages

Features

• Wiley

From the Back Cover

This new and extended second edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented ‘4Ps’; and finally, an analysis of how marketing can go beyond responding to social change and contribute to the transformation of a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.

The book is ideally suited to both students and practitioners at many different levels and disciplines including marketing, innovation, CSR, sustainability or environmental management. A comprehensive package of supplementary materials is available at www.sustainability-marketing.com and www.wiley.com/college/belz. All chapters include learning objectives and discussion questions, and the key issues are illustrated throughout with case studies, practical examples and research data drawn from a wide range of countries and industries. This second edition provides new cases, a wider geographic scope and more in-depth analysis and exploration of the key issues that made the first edition winner of the VHB ‘Best Textbook of the Year’ Award for 2010. It demonstrates the role of sustainability in driving innovation within businesses and markets, and in transforming marketing so that instead of helping to consume our environment, it works to sustain it.

About the Author

The authors have over 40 years of research experience between them and many years experience of teaching sustainability marketing concepts in the classroom.

Frank-Martin Belz is Professor at the Technische Universität München (TUM School of Management).

Ken Peattie is Professor at Cardiff Business School where he is also the Director of the ESRC Research Centre for Business Relationships, Accountability, Sustainability and Society (BRASS).

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Download Ebook Engineering Analysis with ANSYS SoftwareBy Tadeusz Stolarski, Y. Nakasone, S. Yoshimoto

Download Ebook Engineering Analysis with ANSYS SoftwareBy Tadeusz Stolarski, Y. Nakasone, S. Yoshimoto

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Engineering Analysis with ANSYS SoftwareBy Tadeusz Stolarski, Y. Nakasone, S. Yoshimoto

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For all engineers and students coming to finite element analysis or to ANSYS software for the first time, this powerful hands-on guide develops a detailed and confident understanding of using ANSYS's powerful engineering analysis tools.

The best way to learn complex systems is by means of hands-on experience. With an innovative and clear tutorial based approach, this powerful book provides readers with a comprehensive introduction to all of the fundamental areas of engineering analysis they are likely to require either as part of their studies or in getting up to speed fast with the use of ANSYS software in working life.

Opening with an introduction to the principles of the finite element method, the book then presents an overview of ANSYS technologies before moving on to cover key applications areas in detail.

Key topics covered:

Introduction to the finite element method
Getting started with ANSYS software
stress analysis
dynamics of machines
fluid dynamics problems
thermo mechanics
contact and surface mechanics
exercises, tutorials, worked examples

With its detailed step-by-step explanations, extensive worked examples and sample problems, this book will develop the reader's understanding of FEA and their ability to use ANSYS's software tools to solve their own particular analysis problems, not just the ones set in the book.

* Develops a detailed understanding of finite element analysis and the use of ANSYS software by example
* Develops a detailed understanding of finite element analysis and the use of ANSYS software by example
* Exclusively structured around the market leading ANSYS software, with detailed and clear step-by-step instruction, worked examples, and detailed, screen-by-screen illustrative problems to reinforce learning

• Sales Rank: #2176829 in Books
• Published on: 2007-03-01
• Released on: 2007-01-29
• Original language: English
• Number of items: 1
• Dimensions: 9.67" h x 1.07" w x 7.43" l, 2.24 pounds
• Binding: Paperback
• 480 pages

From the Back Cover
For all engineers and students coming to finite element analysis or to ANSYS software for the first time, this powerful hands-on guide develops a detailed and confident understanding of using ANSYS's powerful engineering analysis tools.

The best way to learn complex systems is by means of hands-on experience. With an innovative and clear tutorial based approach, this powerful book provides readers with a comprehensive introduction to all of the fundamental areas of engineering analysis they are likely to require either as part of their studies or in getting up to speed fast with the use of ANSYS software in working life.

Opening with an introduction to the principles of the finite element method, the book then presents an overview of ANSYS technologies before moving on to cover key applications areas in detail.

Key topics covered:

Introduction to the finite element method
Getting started with ANSYS software
stress analysis
dynamics of machines
fluid dynamics problems
thermo mechanics
contact and surface mechanics
exercises, tutorials, worked examples

With its detailed step-by-step explanations, extensive worked examples and sample problems, this book will develop the readers understanding of FEA and their ability to use ANSYS's software tools to solve their own particular analysis problems, not just the ones set in the book.

About the Author
Tadeusz Stolarski is a Professor Emeritus of Mechanical Engineering at Brunel University, UK. In addition to his research and lecturing on topics including fracture mechanics, tribology, and design principles, he has also performed consultancy work for a variety of companies including Castrol International, SKF, and Advanced Bearing Technology.

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PDF Download Spring Security 3.1By Robert Winch, Peter Mularien

PDF Download Spring Security 3.1By Robert Winch, Peter Mularien

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In Detail

Knowing that experienced hackers are itching to test your skills makes security one of the most difficult and high-pressure concerns of creating an application. The complexity of properly securing an application is compounded when you must also integrate this factor with existing code, new technologies, and other frameworks. Use this book to easily secure your Java application with the tried and trusted Spring Security framework, a powerful and highly customizable authentication and access-control framework.

"Spring Security 3.1" is an incremental guide that will teach you how to protect your application from malicious users. You will learn how to cleanly integrate Spring Security into your application using the latest technologies and frameworks with the help of detailed examples.

This book is centred around a security audit of an insecure application and then modifying the sample to resolve the issues found in the audit.

The book starts by integrating a variety of authentication mechanisms. It then demonstrates how to properly restrict access to your application. It concludes with tips on integrating with some of the more popular web frameworks. An example of how Spring Security defends against session fixation, moves into concurrency control, and how you can utilize session management for administrative functions is also included.

"Spring Security 3.1" will ensure that integrating with Spring Security is seamless from start to finish.

Approach

This practical step-by-step tutorial has plenty of example code coupled with the necessary screenshots and clear narration so that grasping content is made easier and quicker.

Who this book is for

This book is intended for Java web developers and assumes a basic understanding of creating Java web applications, XML, and the Spring Framework. You are not assumed to have any previous experience with Spring Security.

• Sales Rank: #883159 in eBooks
• Published on: 2012-12-26
• Released on: 2012-12-26
• Format: Kindle eBook

About the Author

Robert Winch

Robert Winch is currently a Senior Software Engineer at VMware and is the project lead of the Spring Security framework. In the past he has worked as a Software Architect at Cerner, the largest provider of electronic medical systems in the US. Throughout his career he has developed hands on experience in integrating Spring Security with an array of security standards (i.e. LDAP, SAML, CAS, OAuth, etc). Before he was employed at Cerner, he worked as an independent web contractor in proteomics research at Loyola University, Chicago, and on the Globus Toolkit at Argonne National Laboratory.

Peter Mularien

Peter Mularien is an experienced software architect and engineer, and the author of the book Spring Security 3, Packt Publishing. Peter currently works for a large financial services company and has over 12 years consulting and product experience in Java, Spring, Oracle, and many other enterprise technologies. He is also the reviewer of this book.

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